Running a dealership today is more challenging than ever. Margins are thinner, competition is
tougher, and the industry is changing fast. To succeed, you can’t just be good at sales or
F&I—you need to master every department.
That’s why I created Dealership 360 Academy.
I’m Max Zanan—automotive retail consultant, speaker, and author of 5 bestselling books. After 25
years in the industry, I know exactly what it takes to run a profitable dealership. This program
gives you the tools, strategies, and playbook you need to:
Boost profitability in every department
Build a culture that attracts and retains top talent
Implement proven pay plans, KPIs, and compliance
systems
Future-proof your dealership against EVs, digital
retail, and consolidation
This isn’t theory. It’s the same blueprint I’ve used to help dealerships nationwide grow
their bottom line.
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Dealership 360 Academy is the only comprehensive online program
covering every department of modern automotive retail — Sales, Service, Parts, BDC, F&I,
Accounting, and more.
Created by industry veteran Max Zanan, this course gives you the tools, systems,
and strategies top-performing dealerships use to stay profitable and future-ready.